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Mock Live Session: The Digital Marketing Revolution with Aric Rindfleisch and Steve Raquel
In this session, Professors Aric Rindfleisch and Steve Raquel will provide an overview of their course, The Digital Marketing Revolution. This session will discuss the distinction between the analog and digital worlds and outline 4 key ways in which these two worlds interact (i.e., Domination, Resistance, Synergy & Transformation). In addition, this session will provide participants with the opportunity to engage in a team-based exercise in which they can apply these concepts in a real-world setting.
Aric Rindfleisch is the John M. Jones Professor of Marketing and Executive Director of the Illinois MakerLab at the University of Illinois. Aric’s research currently focuses on understanding technology and innovation in the digital world and has been published in several leading academic journals including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Operations Management, Strategic Management Journal, Journal of Product Innovation Management, among others. Aric also teaches three popular Coursera classes (Marketing in a Digital World, The Digital Marketing Revolution & The 3D Printing Revolution) that have collectively enrolled over 600,000 learners.
Steve Raquel is a Clinical Assistant Professor of Business Administration at the University of Illinois Urbana-Champaign, with a focus on digital marketing, social media marketing, brand strategy, and sports marketing. He holds both a B.S. and M.S. in Advertising from UIUC. In addition to teaching, he has extensive experience in marketing, working with various B2B and B2C companies. He has been recognized consistently as an outstanding teacher by the Center for Innovation in Teaching & Learning at UIUC.