BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 15.4//EN BEGIN:VTIMEZONE TZID:Central Standard Time BEGIN:STANDARD DTSTART:20251102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Central Standard Time TZOFFSETFROM:-0500 TZOFFSETTO:-0600 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Central Daylight Time TZOFFSETFROM:-0600 TZOFFSETTO:-0500 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Mock Live Session: Encouraging Your Customers to Make Better De cisions with Professor Hayden NoelOne important aspect of Marketing is the consumer decision process. In this mock live class\, we will explore the transformation of the consumer decision journey due to the Internet. We wi ll also delve into decision-making biases that negatively impact consumers . Lastly\, we will discuss strategies companies can employ to help consume rs overcome these biases\, including the \;use of behavioral nudges to guide better decision-making. You will also understand how a live lecture works and get a glimpse into high engagement at Gies!Register here!Meet P rofessor Hayden Noel \;- Hayden Noel is a clinical associate professor of business administration. He began his career at the University of Illi nois in 2007 as a visiting assistant professor before serving from 2009-20 15 as an assistant professor and from 2015-2019 as a clinical assistant pr ofessor. He was named clinical associate professor in 2019. His research i nterests include consumer information processing and memory. Noel has been on the List of Professors Ranked as Excellent for 10 years\, was named Ex ecutive MBA Program Professor of the Year in 2016\, received the Professio nal MBA Teaching Excellence Award in 2017\, and was named iMBA Professor o f the Year in 2019. He earned his PhD in marketing from the University of Florida in 2002. Hayden is serves as case developer for Gies as well as a brand ambassador for the iMBA and iMSM programs. DTEND:20250820T000000Z DTSTAMP:20260906T205933Z DTSTART:20250819T230000Z LOCATION:Virtual SEQUENCE:0 SUMMARY:Mock Live Session: Encouraging Your Customers to Make Better Decisi ons UID:RFCALITEM639243071734385348 X-ALT-DESC;FMTTYPE=text/html:

Mock Live Session: Encouraging Your Customers to Make Better Decisions with Professor Hayden Noel

One important a spect of Marketing is the consumer decision process. In this mock live cla ss\, we will explore the transformation of the consumer decision journey d ue to the Internet. We will also delve into decision-making biases that ne gatively impact consumers. Lastly\, we will discuss strategies companies c an employ to help consumers overcome these biases\, including the \;us e of behavioral nudges to guide better decision-making. You will also unde rstand how a live lecture works and get a glimpse into high engagement at Gies!

Register here!

Meet Professor Hayden Noel \;- Hayden Noel is a clinical associat e professor of business administration. He began his career at the Univers ity of Illinois in 2007 as a visiting assistant professor before serving f rom 2009-2015 as an assistant professor and from 2015-2019 as a clinical a ssistant professor. He was named clinical associate professor in 2019. His research interests include consumer information processing and memory. No el has been on the List of Professors Ranked as Excellent for 10 years\, w as named Executive MBA Program Professor of the Year in 2016\, received th e Professional MBA Teaching Excellence Award in 2017\, and was named iMBA Professor of the Year in 2019. He earned his PhD in marketing from the Uni versity of Florida in 2002. Hayden is serves as case developer for Gies as well as a brand ambassador for the iMBA and iMSM programs.
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