BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 15.4//EN BEGIN:VTIMEZONE TZID:Central Standard Time BEGIN:STANDARD DTSTART:20251102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Central Standard Time TZOFFSETFROM:-0500 TZOFFSETTO:-0600 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Central Daylight Time TZOFFSETFROM:-0600 TZOFFSETTO:-0500 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:The rapid growth of generative artificial intelligence (AI) tec hnologies\, such as ChatGPT\, has led to both excitement and skepticism am ong academics and industry. \n\nIn this webinar\, Unnati Narang\, Assistan t Professor\, and John M. Jones Fellow of Marketing and the RC Evans Data Analytics Scholar at Gies College of Business\, University of Illinois Urb ana-Champaign\, will discuss how these technologies impact user-generated content (UGC) creation and engagement in online learning platforms. \nUsin g empirical evidence from ongoing field experiments\, she will demonstrate the dual impact of AI\; while encouraging the use of AI results in higher content creation\, it results in 5-16% less engagement (i.e.\, fewer view s and comments) relative to not using AI.\n\nShe will also share the resul ts of practical\, low-cost strategy managers can use to mitigate the negat ive effects on engagement.\n \;About Presenters:\nUnnati Narang is Ass istant Professor and John M. Jones Fellow of Marketing and the RC Evans Da ta Analytics Scholar at Gies College of Business\, University of Illinois Urbana-Champaign. \n\nHer research lies at the intersection of mobile mark eting\, consumer mobility\, and engagement in digital environments. Her re search examines how consumers’ use of mobile apps affects their behaviors in online and offline retail stores. In addition to mobile apps\, she also studies user engagement in online learning platforms. She was awarded the 2022 AMA SIG Retail and Pricing\, Emerging Scholar\, and Best Doctoral St udent Awards\, the 2019 Mathew Joseph Emerging Scholar Award\, the 2019 PD MA Emerging Scholar Award\, the 2019 Mays Business School Outstanding Doct oral Student Award for Research\, and the 2018 Shankar-Spiegel Best Disser tation Proposal Award and was the finalist for the EMAC-AiMark Doctoral Di ssertation Award 2021. DTEND:20231031T170000Z DTSTAMP:20260710T114208Z DTSTART:20231031T160000Z LOCATION:Virtual SEQUENCE:0 SUMMARY:Ivy Exec Partner Event: The Impact of Generative Artificial Intelli gence in Online Learning Platforms UID:RFCALITEM639192625284700670 X-ALT-DESC;FMTTYPE=text/html:

The rapid growth of generative artificial i ntelligence (AI) technologies\, such as ChatGPT\, has led to both exciteme nt and skepticism among academics and industry. \n\nIn this webinar\, Unna ti Narang\, Assistant Professor\, and John M. Jones Fellow of Marketing an d the RC Evans Data Analytics Scholar at Gies College of Business\, Univer sity of Illinois Urbana-Champaign\, will discuss how these technologies im pact user-generated content (UGC) creation and engagement in online learni ng platforms. \nUsing empirical evidence from ongoing field experiments\, she will demonstrate the dual impact of AI\; while encouraging the use of AI results in higher content creation\, it results in 5-16% less engagemen t (i.e.\, fewer views and comments) relative to not using AI.\n\nShe will also share the results of practical\, low-cost strategy managers can use t o mitigate the negative effects on engagement.\n

 \;

About Presenters:\n

Unnati Narang is As sistant Professor and John M. Jones Fellow of Marketing and the RC Evans D ata Analytics Scholar at Gies College of Business\, University of Illinois Urbana-Champaign. \n\nHer research lies at the intersection of mobile mar keting\, consumer mobility\, and engagement in digital environments. Her r esearch examines how consumers’ use of mobile apps affects their behaviors in online and offline retail stores. In addition to mobile apps\, she als o studies user engagement in online learning platforms.

She was awa rded the 2022 AMA SIG Retail and Pricing\, Emerging Scholar\, and Best Doc toral Student Awards\, the 2019 Mathew Joseph Emerging Scholar Award\, the 2019 PDMA Emerging Scholar Award\, the 2019 Mays Business School Outstand ing Doctoral Student Award for Research\, and the 2018 Shankar-Spiegel Bes t Dissertation Proposal Award and was the finalist for the EMAC-AiMark Doc toral Dissertation Award 2021.

END:VEVENT END:VCALENDAR