BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 14.4//EN BEGIN:VTIMEZONE TZID:Central Standard Time BEGIN:STANDARD DTSTART:20251102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Central Standard Time TZOFFSETFROM:-0500 TZOFFSETTO:-0600 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Central Daylight Time TZOFFSETFROM:-0600 TZOFFSETTO:-0500 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Mock live Class: \;Encouraging Your Customers to Make Bette r Decisions with Professor Hayden Noel \;One important aspect of marke ting is the consumer decision process. In this mock live class\, we will e xplore the transformation of the consumer decision journey due to the inte rnet. We will also delve into decision-making biases that negatively impac t consumers. Lastly\, we will discuss strategies companies can employ to h elp consumers overcome these biases\, including the \;use of behaviora l nudges to guide better decision-making. You will also understand how a l ive lecture works and get a glimpse into high engagement at Gies!Register here!Meet Professor Hayden NoelHayden Noel is a clinical associate profess or of business administration. He began his career at the University of Il linois in 2007 as a visiting assistant professor before serving from 2009- 2015 as an assistant professor and from 2015-2019 as a clinical assistant professor. He was named clinical associate professor in 2019. His research interests include consumer information processing and memory. Noel has be en on the List of Professors Ranked as Excellent for 10 years\, was named Executive MBA Program Professor of the Year in 2016\, received the Profess ional MBA Teaching Excellence Award in 2017\, and was named iMBA Professor of the Year in 2019. He earned his PhD in marketing from the University o f Florida in 2002. He currently serves as the Director of Residential MBA Programs and Academic Director of iDegrees. DTEND:20240814T000000Z DTSTAMP:20260308T033405Z DTSTART:20240813T230000Z LOCATION:Virtual SEQUENCE:0 SUMMARY:Mock Live Session: Encouraging Your Customers to Make Better Decisi ons UID:RFCALITEM639085160452315545 X-ALT-DESC;FMTTYPE=text/html:

Mock live Class: \;Encouraging Your Customers to Make Better Decisions with Professor Hayden Noel \;< /strong>

One important aspect of marketing is the consumer decision process. In this mock live class\, we will explore the transformation of t he consumer decision journey due to the internet. We will also delve into decision-making biases that negatively impact consumers. Lastly\, we will discuss strategies companies can employ to help consumers overcome these b iases\, including the \;use of behavioral nudges to guide better decis ion-making. You will also understand how a live lecture works and get a gl impse into high engagement at Gies!

Register her e!

Meet Professor Hayden Noel

Hayden Noel is a clinical associat e professor of business administration. He began his career at the Univers ity of Illinois in 2007 as a visiting assistant professor before serving f rom 2009-2015 as an assistant professor and from 2015-2019 as a clinical a ssistant professor. He was named clinical associate professor in 2019. His research interests include consumer information processing and memory. No el has been on the List of Professors Ranked as Excellent for 10 years\, w as named Executive MBA Program Professor of the Year in 2016\, received th e Professional MBA Teaching Excellence Award in 2017\, and was named iMBA Professor of the Year in 2019. He earned his PhD in marketing from the Uni versity of Florida in 2002. He currently serves as the Director of Residen tial MBA Programs and Academic Director of iDegrees.

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