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DTSTART:20251102T020000
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BEGIN:VEVENT
DESCRIPTION:Mock Live Session: The Digital Marketing Revolution with Aric R
 indfleisch and Steve RaquelIn this session\, Professors Aric Rindfleisch a
 nd Steve Raquel will provide an overview of their course\, The Digital Mar
 keting Revolution. This session will discuss the distinction between the a
 nalog and digital worlds and outline 4 key ways in which these two worlds 
 interact (i.e.\, Domination\, Resistance\, Synergy &amp\; Transformation).
  In addition\, this session will provide participants with the opportunity
  to engage in a team-based exercise in which they can apply these concepts
  in a real-world setting.Register here!Meet Aric Rindfleisch&nbsp\;Aric Ri
 ndfleisch is the John M. Jones Professor of Marketing and Executive Direct
 or of the Illinois MakerLab at the University of Illinois. Aric’s research
  currently focuses on understanding technology and innovation in the digit
 al world and has been published in several leading academic journals inclu
 ding the Journal of Marketing\, Journal of Marketing Research\, Journal of
  Consumer Research\, Journal of Operations Management\, Strategic Manageme
 nt Journal\, Journal of Product Innovation Management\, among others. Aric
  also teaches three popular Coursera classes (Marketing in a Digital World
 \, The Digital Marketing Revolution &amp\; The 3D Printing Revolution) tha
 t have collectively enrolled over 600\,000 learners.Meet Steve RaquelSteve
  Raquel is a Clinical Assistant Professor of Business Administration at th
 e University of Illinois Urbana-Champaign\, with a focus on digital market
 ing\, social media marketing\, brand strategy\, and sports marketing. He h
 olds both a B.S. and M.S. in Advertising from UIUC. In addition to teachin
 g\, he has extensive experience in marketing\, working with various B2B an
 d B2C companies. He has been recognized consistently as an outstanding tea
 cher by the Center for Innovation in Teaching &amp\; Learning at UIUC.
DTEND:20241022T000000Z
DTSTAMP:20260521T195709Z
DTSTART:20241021T230000Z
LOCATION:Virtual
SEQUENCE:0
SUMMARY:Mock Live Session: The Digital Marketing Revolution
UID:RFCALITEM639149722294795997
X-ALT-DESC;FMTTYPE=text/html:<p><strong>Mock Live Session: The Digital Mark
 eting Revolution with Aric Rindfleisch and Steve Raquel</strong></p><p><sp
 an>In this session\, Professors Aric Rindfleisch and Steve Raquel will pro
 vide an overview of their course\, The Digital Marketing Revolution. This 
 session will discuss the distinction between the analog and digital worlds
  and outline 4 key ways in which these two worlds interact (i.e.\, Dominat
 ion\, Resistance\, Synergy &amp\; Transformation). In addition\, this sess
 ion will provide participants with the opportunity to engage in a team-bas
 ed exercise in which they can apply these concepts in a real-world setting
 .</span></p><p><a href="https://choose.illinois.edu/register/mock-live-cla
 ss-20241021" class="cta-link">Register here!</a></p><p><a href="https://gi
 esbusiness.illinois.edu/profile/aric-rindfleisch"></a><a href="https://gie
 sbusiness.illinois.edu/profile/aric-rindfleisch">Meet Aric Rindfleisch</a>
 &nbsp\;<span></span></p><p><span>Aric Rindfleisch is the John M. Jones Pro
 fessor of Marketing and Executive Director of the Illinois MakerLab at the
  University of Illinois. Aric’s research currently focuses on understandin
 g technology and innovation in the digital world and has been published in
  several leading academic journals including the Journal of Marketing\, Jo
 urnal of Marketing Research\, Journal of Consumer Research\, Journal of Op
 erations Management\, Strategic Management Journal\, Journal of Product In
 novation Management\, among others. Aric also teaches three popular Course
 ra classes (Marketing in a Digital World\, The Digital Marketing Revolutio
 n &amp\; The 3D Printing Revolution) that have collectively enrolled over 
 600\,000 learners.</span></p><p><a href="https://giesbusiness.illinois.edu
 /profile/steve-raquel">Meet Steve Raquel</a></p><p><span>Steve Raquel is a
  Clinical Assistant Professor of Business Administration at the University
  of Illinois Urbana-Champaign\, with a focus on digital marketing\, social
  media marketing\, brand strategy\, and sports marketing. He holds both a 
 B.S. and M.S. in Advertising from UIUC. In addition to teaching\, he has e
 xtensive experience in marketing\, working with various B2B and B2C compan
 ies. He has been recognized consistently as an outstanding teacher by the 
 Center for Innovation in Teaching &amp\; Learning at UIUC.</span><br><em><
 /em></p>
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